Bugatti are showing little restraint in their eagerness to specialize the Veyron. First we had the PurSang, then the Hermes and now the Sang Noir. It's a darkened version with a completely black exterior.
Ralph Lauren was the first to blacken out his Veyron, but this edition goes much further. Like the Pur Sang, its central body panels are bare carbon fiber. Inside is a high-contrast tangerine interior with black-piano lacquer panels.
With three special edition Veyrons now in production, it's clear that the original personalization program was far too limited. These few cars will set a standard that every owner will want.
Bugatti compare the new Sang Noir to the Type 57 Atlantic which was limited to a production of three examples. One of these sensational cars will debut at Pebble Beach later this year fresh from a Paul Russel restoration.
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